How to Recognize Your Target Audience
Creating a strong customer base is one of the most important goals that all companies are constantly trying to realize when they are opening a new business. They rely on reaching certain criteria, such as providing customers with competitive pricing for their items, designing state of the art products, reaching their niche audience and creating advertising that is both motivational and interesting, are responsible for making businesses successful in internet marketing. This is especially important when you are creating multiple streams of income for your business.
One of the first things you should dedicate your efforts too when creating multiple streams of income is realizing when you are reaching your niche audience. It is one of the most important factors in getting a large number of sales, because if you are not targeting the right type of customers, you will not get many sales. The right customers are called your niche market, these are people who do not mind purchasing your product or services, which fulfill their need and is offered at great prices.
New and small businesses should not be worried that large companies will hurt them, because they will produce these products on a larger scale, and thus may not take the time to create products that are customer specific. These products will be more general and they will not take much care in what the competition is producing. This gives a person who is developing multiple streams of income the opportunity to produce products that will cater to the specific needs of their customer base. A small business owner who understands this concept will generate business from niche customers, whose needs may not be met as specifically by the larger companies.
Even though it may seem a bit trivial to some larger companies, a small firm who understands the needs of its target audience, when creating their multiple streams of income, will be able to reach the level of success that they are striving for. In order to understand these principles, one must learn to conduct thorough analysis of their stream of income. Many different factors should be considered. You will want to investigate which age group will be using your products. Is it something that will be more beneficial to children, teenagers, young adults or the elderly? There may even be a possibility that your product caters to all age groups, in this case you will find that there are other possibilities to considers such as gender, occupation, ethnic background, health status, marital status, education, income and hobbies. When you consider which of the many multiple streams of income you want to pursue, you will want to also consider whom you will sell your product to.
After you decide which customers you will target, you should also keep notes on how this product benefits your chosen group. When choosing the right stream of income, you will want to know whether pursuing this stream is valuable to the customers you provide for. You may even conduct an in-depth survey of the current customers, asking them questions like what they thought of the products, were their any problems with the product and would they recommend the products to others and why. If the consensus is that they liked some products better than others or that they were unhappy with the services, then you may consider discontinuing that specific stream of income.
The Internet has made it easier to reach specific and targeted customers quickly and easily. The search engines are the key to reaching the maximum number of niche customers. The product or service can be searched exactly and can be typed in as a keyword or a keyword phrase that can be used on the search engine. Should your product show up on the first three pages it would greatly boost your chances of making your particular stream of income a success. However this particular method will take you time and effort, as well as an investment in order to get the right keywords to bring your business to the top of the search engines.
The next thing you will want to do is publish articles in newsletters and e-zines. The e-zines are usually related to your particular niche market. You can find many of the ezines in the e-zine directory, which can contain any amount of information about you and your products and services.
If you take the time to recognize your niche market, you will find that your advertising and sales efforts will bring you more customers and the customer feels that his needs are being personally addressed. Following this one simple rule will make the traffic coming to your stream of income some what overwhelming but sorely needed success story.
About the Author:
Kimberly Dudley is an author, speaker, teacher and licensed minister. She has studied ministry, real estate and internet marketing alongside her husband over the last six years. They have invested over 6 figures on education while working in the corporate advertising world for 8 years . Kimberly has an Associate’s Degree in General Studies, Bachelor’s Degree in Marketing, Bachelor’s Degree in Christian Counseling and a Master’s Degree in Theology.
Kimberly is now CEO of Dudley Success Consulting Group, Founder of www.workathomewealthteam.com, VP of Marketing for REI Most Wanted or www.reimostwanted.com, and is the Communications Director for The Roanoke Regional Real Estate Investor’s Association.
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